Website Marketing
Most visits to a website occur as the result of the visitor finding the site through a search engine (e.g. Google) or a directory (e.g. Yahoo! Directory). PSLWeb design websites to be search engine friendly. We will optimise your site and submit it to the leading search engines and directories as part of our standard service.
There are no secrets to achieving high rankings in search engines and, unfortunately, no short-cuts. Getting high rankings in any search engine depends on many factors, not least of course the specific search terms your potential website visitors may use. Factors which contribute towards high ranking are:
- High quality and frequently updated content.
- Web copy geared towards your target keywords.
- Properly written page titles and META tags.
- Search engine friendly pages.
- Correctly coded web pages.
- Establishing lots of quality back-links to your site.
Website marketing is an on-going and potentially time consuming
process. PSLWeb can provide this additional service should
you wish. We will also be happy to advise clients on how to proceed
should they either wish to perform online marketing themselves,
or employ a dedicated Search Engine Optimisation specialist.
