Website Marketing
You've got a website but how do you get it seen? There are many ways to market a website, both online and offline. Many of these strategies are free but others require a commitment of time and/or money. PSLWeb's Search Engine Optimization service will set you on the road to good organic (as distinct from the pay-per-click search engine listings) rankings on the leading search engines. Additionally, online marketing also includes (but is not limited to):
- Online directories;
- Pay-per-click advertizing;
- Social Media;
- Affiliate marketing;
- E-commerce;
- Publications, e.g. articles;
- Ad-serving;
- E-mail newsletters.
Offline marketing includes (but is not limited to):
- Business stationery;
- Direct mail;
- Trade shows, events & seminars;
- Local business networking;
- Brochures and pamphlets;
- Press releases.
Website marketing is an on-going and potentially time consuming process. PSLWeb can provide this service or advise clients on how to proceed should they either wish to carry out their own marketing, or employ a specialist freelancer or organization.
